luxury car market

Business

The $40 Million Whisper: Ferrari’s First Electric Milestone Smashes Auction Records

A historic shift in the automotive world took place this weekend as Ferrari's inaugural electric vehicle fetched a staggering $40 million at auction. The sale marks a definitive turning point for coll...

Aug 17, 2026 5 min read

Technology

Ferrari’s Electric Dilemma: The Luce and the Battle for the Supercar Soul

When the Prancing Horse announced its intention to challenge the surging dominance of Chinese EVs with the Luce project, it sparked a civil war among enthusiasts. Now, Maranello faces a difficult choi...

May 31, 2026 4 min read

Business

Back in the Driver’s Seat: JLR Bounces Back After Major Cyber Attack Disruptions

After a summer defined by digital roadblocks, Jaguar Land Rover is finally regaining its momentum. The luxury carmaker has reported a significant recovery in sales figures following a high-profile cyb...

Apr 3, 2026 5 min read